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Satisfying Comfort Food Cravings

While people continue to navigate their new normal, one constant has emerged in dining: Guests are craving comfort food now more than ever. Diners report having a hunger for comfort foods 25% more than before, and 40% of them are motivated to order because of that craving. Thinking of how you can seize on this...

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DINE IN OR DELIVERY? Tips for Balancing Marketing Messages

Even as many restaurants are now fully reopen, revenues on the whole are down compared to pre-pandemic numbers. Consumers are still cautious about returning to dining in as previously accustomed to, necessitating that curbside, drive-thru and delivery become mainstays in your restaurant’s sales quiver—at least for the time being. So how do you prioritize your...

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MAKING THE MOST OF YOUR OUTDOOR DINING SPACE

According to Dataessential research, 47% of diners are willing to dine-in at a restaurant with outdoor or patio seating. So if you’re considering maximizing your restaurant’s capacity by expanding outdoors, now may be a good time to think about the logistics of your setup, safety measures and curb appeal.  START WITH THE BASICS  By expanding...

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SIGNS OF THE TIMES? How to Help Diners Feel Safe with Signage

Despite all the challenges associated with reopening your restaurant’s dining room, there’s a reason to make the effort: people miss dining out. According to a QSR Magazine survey, 70% of respondents say that dining out would help them feel normal again. We’ve covered ways to bring customers back to the dining room, but another crucial...

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EVOLVING YOUR MENU TO BE CONTACT-FREE

As restaurants continue to open their dining rooms, one staple of the sit-down experience may never look the same—the menu. Traditionally a high-touch surface for guests, menus of the handheld variety are being rethought to reduce the spread of germs and contact points at the table. Consider these ways to evolve your menu to make...

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GETTING YOUR GUESTS TO DINE IN WITH CONFIDENCE

Moving forward, the dine-in experience will look very different for your team and your guests. So anticipating everyone’s concerns, needs and demands now will help your restaurant return to profitability sooner. If you’re ready to reopen, we’re ready to help you navigate the new normal with checklists and strategies that will prepare your operations for...

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WHY GIFT CARDS ARE EXACTLY WHAT RESTAURANTS NEED RIGHT NOW

As restaurants consider next steps in and tactics for handling the current health crisis, gift cards should be at the top of the list. Gift cards are convenient, encourage loyalty to your restaurant and customers frequently spend more than the value of any card. But aside from these three benefits, gift cards could also help...

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MAXIMIZING REVENUE DURING PERIODS OF LIMITED SEATING CAPACITY

As restaurants begin to open dining rooms, we will inevitably see some increase in sales. But at the commonly mandated  25% or 50% capacity limitations, many restaurants will still be far from hitting their normal sales goals. Below, we have outlined several tools and insights to maximize revenue with the new seating limitations and safety...

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THE DIGITAL DINING STARTER GUIDE

Just because customers aren’t dining in, doesn’t mean they have to miss out on the dinners, happy hours and birthday parties of your restaurant. With the right menu and tech in-place, WiFi can be the new long table for sharing virtual dinner parties, cocktail classes and creative party-in-place experiences. From your kitchen to their dining...