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Delivery Apps: Friend of Foe?

As customer habits and restaurant operations have both made dramatic shifts this past year, delivery has been at the center of the conversation, with third-party delivery services not far behind. They’ve allowed restaurants to continue to reach large audiences, but they’ve also cut into sales with their steep commission fees. With customers still leaning heavily...

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Drive-Thru & the Road to Recovery

Seven months into the COVID-19 pandemic, social distancing and safety precautions are still top-of-mind for many restaurant guests. As a result, drive-thrus have proven to be a big advantage for those brands and restaurants that offer them. While installing a drive-thru might not be feasible for your restaurant, there are still lessons to learn from...

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HOW COVID-19 HAS CHANGED WHAT RESTAURANT GUESTS WANT

With the moving-target nature of a pandemic, we’ve all probably adjusted our behaviors or expectations once, twice, or twenty times over the past six months and restaurant guests are no exception. As you’re balancing how to best manage changes on your end, your customer is figuring out what they’re comfortable with and what they are...

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3 COVID-19 Restaurant Trends That Are Here to Stay

With the pandemic forcing restaurants into a new way of operating, many had to implement changes that they might not have foreseen. But, as Datassential notes, “at their core, most problems consumers identified [during COVID-19] weren’t stemming from new needs.” As a result, many of these new choices or ways of working could benefit customers...

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4 Lessons From The Pizza Delivery Model Your Restaurant Kneads to Know

Even though earnings for many restaurants are falling by double-digit percentages right now, pizza delivery earnings are expected to be flat or even up. Why? Because they’re uniquely positioned to meet off-premise demand. But you don’t have to be in the pizza business to stay competitive during the pandemic. Instead, implement these four best practices...

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5 questions to consider before joining the Facebook boycott.

Like nearly every other aspect of our lives, our preferences towards social media have changed many times throughout the last several months. At the beginning of the global pandemic, social media engagement surged 61% over normal usage rates. In fact, 74% of users said social media was an important way to stay connected while in...

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THE BOXED LUNCH IS BACK How to Cater During COVID

Boxed lunches. Prepackaged snacks. Bottled soda, coffee and water. As employees return to the office, health and safety will be front and center—and that includes how everyone can eat at work. And restaurants who can pivot from buffet-style catering to individual meal solutions will be the first to get the call. So here are a...

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DINE IN OR DELIVERY? Tips for Balancing Marketing Messages

Even as many restaurants are now fully reopen, revenues on the whole are down compared to pre-pandemic numbers. Consumers are still cautious about returning to dining in as previously accustomed to, necessitating that curbside, drive-thru and delivery become mainstays in your restaurant’s sales quiver—at least for the time being. So how do you prioritize your...

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WHY GIFT CARDS ARE EXACTLY WHAT RESTAURANTS NEED RIGHT NOW

As restaurants consider next steps in and tactics for handling the current health crisis, gift cards should be at the top of the list. Gift cards are convenient, encourage loyalty to your restaurant and customers frequently spend more than the value of any card. But aside from these three benefits, gift cards could also help...

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