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5 questions to consider before joining the Facebook boycott.

Like nearly every other aspect of our lives, our preferences towards social media have changed many times throughout the last several months. At the beginning of the global pandemic, social media engagement surged 61% over normal usage rates. In fact, 74% of users said social media was an important way to stay connected while in...

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THE BOXED LUNCH IS BACK How to Cater During COVID

Boxed lunches. Prepackaged snacks. Bottled soda, coffee and water. As employees return to the office, health and safety will be front and center—and that includes how everyone can eat at work. And restaurants who can pivot from buffet-style catering to individual meal solutions will be the first to get the call. So here are a...

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DINE IN OR DELIVERY? Tips for Balancing Marketing Messages

Even as many restaurants are now fully reopen, revenues on the whole are down compared to pre-pandemic numbers. Consumers are still cautious about returning to dining in as previously accustomed to, necessitating that curbside, drive-thru and delivery become mainstays in your restaurant’s sales quiver—at least for the time being. So how do you prioritize your...

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WHY GIFT CARDS ARE EXACTLY WHAT RESTAURANTS NEED RIGHT NOW

As restaurants consider next steps in and tactics for handling the current health crisis, gift cards should be at the top of the list. Gift cards are convenient, encourage loyalty to your restaurant and customers frequently spend more than the value of any card. But aside from these three benefits, gift cards could also help...

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MAXIMIZING REVENUE DURING PERIODS OF LIMITED SEATING CAPACITY

As restaurants begin to open dining rooms, we will inevitably see some increase in sales. But at the commonly mandated  25% or 50% capacity limitations, many restaurants will still be far from hitting their normal sales goals. Below, we have outlined several tools and insights to maximize revenue with the new seating limitations and safety...