Having a robust online presence has been crucial for restaurants. Still, this past year we’ve seen people spend even more time online and make it routine to turn to the Internet to search for and order from restaurants. The following tips are always best practices to keep in mind, but they may be more important...
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Four Marketing Strategies for Success in 2021
Innovation and evolution have always been part of a restaurant’s recipe for success, and this past year has proven that more than ever. We’ve looked closely at the operational trends that emerged during the pandemic in the past. But to stay relevant, we have to consider new ways of communicating to customers that address the...
4 Ways Great Design Can Boost Your Bottom Line
Despite the obvious benefits of great design, consistently realizing this goal is getting harder and harder for companies to achieve. But it’s essential for both disruptive and sustained success in physical, service and digital channels. And as an extensive five-year McKinsey study has unveiled, companies with strong design outperformed industry-benchmark growth two to one. How?...
A Winning Super Bowl Strategy
The Super Bowl is here again, and even in a year quite different than others, it’s still sure to be a major event, with fans at home looking forward to an exciting game, memorable ads and, of course, delicious food. Restaurants are no strangers to getting in on the fun of game day, from offering...
Restaurant Trends To Watch For In The New Year.
If we’ve learned anything this year, it’s that it’s impossible to predict what the future holds. Even so, we’re all still trying to plan for the year ahead, and restaurants are no exception. While no one knows exactly how soon things will get back to “normal,” or what that “normal” will look like, you may...
The Power of Charity Partnerships
In any year, the holidays are a time to give back, but this year, it feels more important than ever as food insecurity has risen across the country. And despite the struggles they’ve faced as an industry, restaurants are once again showing their generosity and deep ties to their communities to help others in need...
Why Investing in Loyalty is Worth the Rewards
With COVID-19 throwing the restaurant industry into disarray this year, a reliable customer base is paramount to success. Enter loyalty programs. They’ve become more important than ever to help stabilize business and encourage guests to keep coming back. Let’s take a look at why loyalty programs have become a focus at this time, how restaurants...
Delivery Apps: Friend of Foe?
As customer habits and restaurant operations have both made dramatic shifts this past year, delivery has been at the center of the conversation, with third-party delivery services not far behind. They’ve allowed restaurants to continue to reach large audiences, but they’ve also cut into sales with their steep commission fees. With customers still leaning heavily...
Drive-Thru & the Road to Recovery
Seven months into the COVID-19 pandemic, social distancing and safety precautions are still top-of-mind for many restaurant guests. As a result, drive-thrus have proven to be a big advantage for those brands and restaurants that offer them. While installing a drive-thru might not be feasible for your restaurant, there are still lessons to learn from...
HOW COVID-19 HAS CHANGED WHAT RESTAURANT GUESTS WANT
With the moving-target nature of a pandemic, we’ve all probably adjusted our behaviors or expectations once, twice, or twenty times over the past six months and restaurant guests are no exception. As you’re balancing how to best manage changes on your end, your customer is figuring out what they’re comfortable with and what they are...
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