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Category: <span>Digital Media</span>

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Admissions office sign

How Content Marketing Funnels Can Grow Student Enrollment

By definition, a content marketing funnel is a system that introduces new customer leads to your business through different types of content. These leads then have the potential to become customers by progressively ‘funneling’ them through more types of relevant and useful content. While getting the right message in front of the right people is...

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Millennial shopping in a retail store

Bringing Customers Back to your Store — Gen X vs Millennials

With different life experiences, it’s no surprise that each generation has it’s own unique set of shopping habits. So when the majority of spending power comes from two different generations, it’s important to tailor your marketing efforts to each group. Here, we’ll look at the differences in communicating with Gen-Xers and Millennials, especially when using...

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THE DIGITAL DINING STARTER GUIDE

THE DIGITAL DINING STARTER GUIDE

Just because customers aren’t dining in, doesn’t mean they have to miss out on the dinners, happy hours and birthday parties of your restaurant. With the right menu and tech in-place, WiFi can be the new long table for sharing virtual dinner parties, cocktail classes and creative party-in-place experiences. From your kitchen to their dining...