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Category: <span>Marketing Communications</span>

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Business owner reopening a restaurant while wearing a facemask

How Restaurant Menus Evolved During COVID

The COVID-19 pandemic forced restaurants to make major changes, especially when it comes to their menus. And while some changes are temporary, some are most likely here to stay. At least for the foreseeable future. What will restaurant menus after COVID-19 look like? No one knows for certain. But the changes that have already happened...

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Group of smiling students in their graduation caps and gowns holding their hands together in the center

Using Alumni to Boost Student Retention

According to the National Center for Education Statistics, the retention rate for full-time degree-seeking undergrads who entered 4-year degree-granting institutions in fall 2018 was 81%. And the retention rate of private, for-profit 4-year institutions was just 63%. But this doesn’t have to be the case for your college or university. By involving your alumni now,...

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African American woman smiling with a lunch sandwich in her hand at a restaurant.

The Diner Spending Surge

With  half of all US adults fully vaccinated as of June 2021, the restaurant industry is seeing encouraging signs that customers are ready to spend their money on the  meaningful culinary experiences  they’ve missed over the last year. In fact, according to a  MasterCard  press release, spending at US restaurants is even up from pre-pandemic...

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Caucasian woman wearing a mask and holding the door of her store open ready to welcome visitors back once again.

Is 100% Capacity Right for Your Restaurant?

As states begin to loosen COVID-19 restrictions, some restaurants are cautiously considering the same move. In Florida, which allowed restaurants to return to total capacity in September 2020, several chain owners reported a bump in sales. However, according to OpenTable, statewide restaurant reservations remain 20% lower than last year. So while local restrictions ease, the...

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Caucasian man video blogging his reviews of a restaurants newest drink and menu item

Four Marketing Strategies for Success in 2021

Innovation and evolution have always been part of a restaurant’s recipe for success, and this past year has proven that more than ever. We’ve looked closely at the operational trends that emerged during the pandemic in the past. But to stay relevant, we have to consider new ways of communicating to customers that address the...

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A young Asian-American woman wearing a mask flips the sing on her store to display that it is open

Four Restaurants Trends Here to Stay

It’s hard to believe that it’s almost been a full year since the beginning of the pandemic. Restaurants, of course, were one of the industries that had to make major adjustments to survive this uncertain time. While COVID-19 was the catalyst for those changes, many new behaviors or customer expectations appear here to stay. We’ll...

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