With more than 1 million restaurant locations in the United States in 2021, restaurant branding is now more critical than ever. Not only does having a strong brand identity help restaurants stand out in an extremely crowded market, but it also helps current and potential customers make deeper emotional connections with restaurants. This can translate...
The COVID-19 pandemic forced restaurants to make major changes, especially when it comes to their menus. And while some changes are temporary, some are most likely here to stay. At least for the foreseeable future. What will restaurant menus after COVID-19 look like? No one knows for certain. But the changes that have already happened...
As diner confidence continues to grow across the country, it is imperative that restaurants turn their focus to recreating the wonderful benefits only an authentic dine-in experience can offer. Diners are hungry for restaurants with safe, approachable and efficient operations. So here are a few ways you can get their attention and gain their trust...
With half of all US adults fully vaccinated as of June 2021, the restaurant industry is seeing encouraging signs that customers are ready to spend their money on the meaningful culinary experiences they’ve missed over the last year. In fact, according to a MasterCard press release, spending at US restaurants is even up from pre-pandemic...
As vaccines continue to roll out and the country opens back up, restaurants are struggling to do the same. Sticking to take-out and curbside nowadays has less to do with safety and much more to do with the lack of staff. In fact, this time last year the industry had laid off or furloughed roughly...
As states begin to loosen COVID-19 restrictions, some restaurants are cautiously considering the same move. In Florida, which allowed restaurants to return to total capacity in September 2020, several chain owners reported a bump in sales. However, according to OpenTable, statewide restaurant reservations remain 20% lower than last year. So while local restrictions ease, the...
Having a robust online presence has been crucial for restaurants. Still, this past year we’ve seen people spend even more time online and make it routine to turn to the Internet to search for and order from restaurants. The following tips are always best practices to keep in mind, but they may be more important...
It’s hard to believe that it’s almost been a full year since the beginning of the pandemic. Restaurants, of course, were one of the industries that had to make major adjustments to survive this uncertain time. While COVID-19 was the catalyst for those changes, many new behaviors or customer expectations appear here to stay. We’ll...
The Super Bowl is here again, and even in a year quite different than others, it’s still sure to be a major event, with fans at home looking forward to an exciting game, memorable ads and, of course, delicious food. Restaurants are no strangers to getting in on the fun of game day, from offering...
